第戎商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

项目介绍

文化和艺术产业是法国最强的行业之一。各种艺术展览、画廊、表演、活动等都是文化也艺术产业的一部分。这是一个非常细分的专业，也希望吸引有着明确职业目标的学生。第戎的文化和艺术管理是学校的特色专业，这个英语授课的MSc项目是学校法语授课《文化企业和创意产业管理硕士的英语版本》，常年在SMBG的排名中位列法国前三。毕业后学生可以有很多就业方向，包括展会企业、影视企业、音乐制作和推广企业、电视台、博物馆、画廊、文化活动策划企业、文化遗产保护机构、文化旅游企业等等。

The cultural industries are one of the biggest employers in the world. In addition to museums and galleries, there are many governmental and non-governmental agencies that work to conserve, research and promote cultural heritage and to further the production of art. Recent development of the sector has also emphasized the growing weight of creative industries.

The Programme provides students with an overview of arts and cultural industries in their sociological, economic and historical context, combined with a strong knowledge of cultural entrepreneurship, arts marketing as well as with the most recent trends in fundraising, business models, cultural project engineering and marketing in an international context.

Theory will be matched with practice: students will get hands-on experience on cultural event management through the organization of a cultural project or event, as well as direct knowledge of the arts and creative sector through seminars, encounters with professionals of the sector and study visits.

就业方向

• 影视策划和项目管理
• 舞蹈，戏剧等舞台艺术
• 展会和活动策划和推广
• 历史遗迹，博物馆，美术馆等
• 文化相关的旅游活动
• 营销活动，会务，公关等
• 文化艺术活动经纪人
• 文化产品交易，推广等
• 等等

课程详细

课程具体内容

History of Art & Cultural Policy
History of Art, Cultural Policy, Cultural Diplomacy

Socio-Economic Context of Arts & Culture
Philosophy of Arts, Sociology of Arts, Cultural Economics

Arts Marketing
Introduction to marketing for the arts and cultural sector. Includes visit to Amazon

Cultural Entrepreneurship
Introduction to the main concept of cultural entrepreneurship and the characteristics of the entrepreneurial business modelling in the arts and cultural sector. Includes the participation of students to a joint seminar organized with students in fine arts from ISBA

Intellectural Property & Copyright
Main legal challenges for the arts, focusing in particular on issues of Intellectual Property and copyright

Arts Bugdeting
Introduction to project budgeting and arts production, with specific sub-sectoral focuses on dedicated sectors (eg. performing arts, edition, cinema) and seminars

Cultural Entrepreneurship
Advanced course on arts and cultural Entrepreneurship; new trends in  entrepreneurship for the arts, cultural ecosystems

Fundraising
Development a fundraising strategy in cooperation with relevant stakeholders and members of the cultural and creative ecosystem

Digitialization & Creative Industries
Introduction to Cultural and Creative industries, Digitalization, social media and communication in the arts and cultural sector, Use of digitalization for Cultural Heritage: preservation, management and enhancement

Cultural Project Engineering
Cultural project engineering, Students will help organizing a cultural event (conference in Paris in March 2017

Field Trip (With MS MECIC), Madrid
Field trip in Madrid (joint with MS MECIC Paris). Series of study visits, conferences and encounters with professionals providing students with an international perspective on arts management and cultural and creative industries, Finalization of the  "cultural diary“

Destination Governance & Cultural Tourism
Destination governance and development of tourism strategies in an ecosystem perspective

Creative Cities & Cultural Heritage
Evolution of the creative city concept and the strategies for increasing the attractiveness of cultural heritage

Culture & Territory Development
Urban regeneration through cultural entrepreneurship related challenges, Measuring socio-economic impacts of art and creative sectors on the territory, Territorial cultural governance