The MSc in Marketing Management offers students a unique learning opportunity to meet and work with international faculty, professionals and students. Its modular approach provides an intensive introduction to marketing theory and concepts.
The rich cultural mix of EDHEC's MSc in Marketing Management is a strength that allows students to benefit from a global perspective both in course material and in class discussions.
| Core Modules 核心课程 |
| Consumer Centered Marketing by Unilever |
联合利华支持的客户中心营销 |
| Integrated Marketing Communication |
整合营销传播 |
| International Marketing Strategies |
国际营销战略 |
| Marketing Communication Strategy |
营销传播战略 |
| Marketing Research & Methods |
营销调查和方法 |
| Strategic Brand Management |
战略品牌管理 |
| Strategic Retail Management |
战略零售管理 |
| Major: Luxury & Fashion 奢侈品和时尚专业方向 |
| Luxury Strategy & Innovation |
奢侈品战略和创新 |
| Global Luxury Operations |
国际奢侈品运营 |
| CRM for Luxury by Salesforce.com |
Salesforce.com支持的奢侈品客户关系管理 |
| Digital Marketing & Social Media for Luxury |
奢侈品行业的数字营销和社交媒体 |
| Major: Entertainment & Service 娱乐和服务专业方向 |
| Entertainment Marketing |
娱乐营销 |
| Services Marketing |
服务营销 |
| CRM for Entertainment & Services by Salesforce.com |
Salesforce.com支持的娱乐和服务行业客户关系管理 |
| Digital Marketing & Social Media |
数字营销和社交媒体 |
