|
项目介绍
Created 20 years ago, the International Sport & Event Management programme is widely recognised by sport industry professionals as a leading reference in their field, both nationally and internationally.
The strength of the programme lies in its ability to train managers in line with the requirements of this highly specific and demanding market, owing to its unique expertise at the crossroads of Event Marketing and Sport Law.
项目特色
More specifically, students focus on developing their skills & knowledge in three key areas:
- MARKETING AND SELLING BRANDS involved in sport events (B2B, B2C)
- ORGANISING AND COORDINATING SPORT EVENTS
- DESIGNING, IMPLEMENTING AND ASSESSING INNOVATIVE CSR APPROACHES on behalf of key stakeholders such as licences owners, sponsors or institutions.
课程详细举例
| 第一学期 |
| Commercial Business Strategies in Sports Organisation |
体育机构的商业战略 |
| Commercial Sponsorship & Sport Related Mass Communicaiton |
商业赞助和体育相关媒体传播 |
| Sport Media Business & Market Studies |
体育媒体商业和市场调研 |
| Sport Career Services |
体育职业服务 |
| Communication Plan & Cultural Marketing Applied to the Sport Industry |
体育行业的传播方案和文化营销 |
| Legal Framework for Sport Competitions & Their Stakeholders |
体育竞争的法律框架和利益相关者 |
| 第二学期 |
| Sportainment: Business & Digital Management for & With Fans |
和粉丝相关的体育娱乐商业和数字管理 |
| Brand Management in Sport Organisations |
体育机构的品牌管理 |
| Sport Consulting |
体育资讯 |
| Corporate Social Responsibility, Digital Marketing & Sales Management |
企业社会责任，数字营销和销售管理 |
| Economics & Finance of Professional Teamsports |
职业团队体育的经济和金融 |
| Contractual Organisation of Sport Events |
体育活动的合同机构 |
|
