雷恩商学院
MSc in Luxury & Brand Management
联系方式 赵老师
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项目介绍 The Master in International Luxury and Brand Management (MSc ILBM) has been designed to prepare students for effective luxury and brand management getting thorough understanding of the international luxury market its current and future trends, students will be able to develop and implement effective strategies, introduce inovative products and services in different luxury segments. They will be able to efficiently achieve their business objectives in a responsible way and in a global environment. Editorial The luxury business is significantly different from other business sectors. The managers need specific skills to understand the uniqueness of this sector and its target customers. This programme enables students to acquire necessary knowledge and competencies for pursuing successful career in luxury and brand management. The modules in this programme have been chosen very carefully and are taught by a mix of highly qualified academicians and experienced industry experts. Students from all over the world having diverse educational and cultural backgrounds are one of the main strengths of this programme. 课程详细
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