项目介绍
The MA in International Business [MAIB] aims to provide students holding a first degree in Business Studies, or a closely-related subject, with a solid grounding in the principal elements of doing business internationally, notably the development of an international strategy within a multicultural context. The programme is taught in Rennes by a multicultural, international team of specialists.
Graduates will be able to participate at an executive level in the development of an International strategy within a multicultural context. They will find positions in all types of business which have a significant International dimension. Alternatively they will be qualified to work in International consultancy or possibly continue to develop their research capability through doctoral-level study.
Editorial
Each year students from a variety of different countries choose the MAIB as the launch pad for their careers in international business. The programme of carefully-chosen electives, the keystone courses in strategy and policy, together with a major project of independent research, is an ideal preparation for the tasks and challenges facing today's managers in a fast-changing, globalised business world.
课程详细
| 第一学期 |
| Compulsory modules 必修课 |
| Research Project |
研究项目 |
| International Business |
国际商务 |
| Elective modules（Choose 3） 选修课（选3门） |
| Comparative international accounting |
国际比较会计学 |
| Internal auditing |
内部审计 |
| Management and cost accounting |
管理和成本会计 |
| Financial economics |
金融经济 |
| Advanced corporate finance |
高级企业金融 |
| From start-up to listing |
从初创企业到上市 |
| Quantitative finance |
计量金融学 |
| Exchange markets |
交易市场 |
| International talent management |
国际才智管理 |
| Knowledge management |
知识管理 |
| Principles of project management |
项目管理基础 |
| International consumer behavior |
国际消费者行为 |
| International marketing management |
国际市场营销管理 |
| Brand management |
品牌管理 |
| Marketing of new products |
新产品营销 |
| Franchising strategy and business operations |
特许经销战略和商业运作 |
| 第二学期 |
| Compulsory modules 必修课 |
| Research project |
研究项目 |
| International strategic management |
国际战略管理 |
| Elective modules（Choose 3） 选修课（选3门） |
| Management control |
管理控制 |
| External auditing |
外部审计 |
| International financial reporting |
国际金融报告 |
| Financial engineering and trading |
金融工程和交易 |
| Short-term and long-term financing |
短期和长期融资 |
| Private equity and M&A |
私募基金和收购整合 |
| Solving problems in management |
解决管理中的问题 |
| Psychology and leadership |
心理学和领导力 |
| Managing people for competitive advantage |
为竞争力而管理人员 |
| Management of change |
转变管理 |
| Corporate design |
企业设计 |
| Marketing communication |
营销传播 |
| Luxury retail and e-commerce |
奢侈品零售和电子商务 |
| Marketing intelligence and pricing strategy |
营销信息和定价策略 |
| Customer experience management |
客户经历管理 |
| B2B marketing |
B2B营销 |
| International purchasing |
国际采购 |
| Corporate social responsibility |
企业社会责任 |
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