雷恩商学院
MSc in International Marketing
联系方式 赵老师
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项目介绍 The MSc in International Marketing Program offers an advance graduate program in marketing operated at a global environment. This program will equip students with the knowledge and understanding different field of marketing and strategy as well as acquiring skills to work in an international context. International marketing became a central discipline defined by the American Marketing Association as “the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives" This MSc program is suitable for students who have previously studied business studies at their undergraduate level and/or for those who have worked in marketing related activities. Editorial The mission of this MSc program in International Marketing program is to lead our students to master different fields of marketing and to acquire relevant skills to use them in any type of organizations at a global scope. Our students will understand the salient impact of globalization of marketing science across national boundaries. Such international perspective leads our students to over perform traditional marketing graduates in international market identification and targeting. 课程详细
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