项目介绍
This MSc is a CGE-accredited, full-time course taught over an 18-month period (nine months of courses, then nine months for the dissertation and internship).
- The positioning of the programme dedicated to prepare future entrepreneurs and intrapreneurs to take advantage of new business opportunities.
- ISMA 360° methodology on marketing of innovation, a methodology that helps change the rules of the game and open new competitive spaces
- The strong links with the local innovation system and its network of entrepreneurs and partner incubators
- The location in the heart of the Sophia Antipolis science park, in connection with its competitive clusters
MSc Entrepreneurship & Innovation professors ?won the EFMD 2015 best case writing competition with the case study Les Moulins De La Brague: A Terroir Olive Oil Mill Against Agri-Food Multinationals. This prize rewards the very close relationships of the MSc Entrepreneurship & Innovation with local innovative businesses.
就业方向
Entrepreneur, incubator advisor, executive consultant in strategy and business development, business development manager, business unit manager, marketing and sales manager in innovative start-ups and existing companies, venture capital/investment fund advisor, auditor.
课程详细
| Semester 1 第一学期 |
| Mandatory Courses |
必修课 |
| Eco-systems of Innovation |
生态系统和创新 |
| Identifying and Managing Business Opportunities |
发现和管理商业机会 |
| New Venture and Business Plan |
新企业和商业计划 |
| Innovation and New Product Development |
创新和新产品发展 |
| Sustainable Innovation from a Business Perspective |
从商业角度看可持续创新 |
| Finance for New Venture Management |
新企业管理中的金融 |
| Effectual Strategic Marketing |
有效的战略营销 |
| Electives (Choose 2) |
选修课（选2门） |
| Ethics, Governance and Entrepreneurship |
道德，管理和创业 |
| Research Methods and Critical Thinking |
研究方法和批判性思维 |
| Developing a Multisided Web Platform |
创立一个多面的网站平台 |
| Open Innovation |
开放性创新 |
| Crowd-driven Entrepreneurship |
众筹导向的创业 |
| Business Plan Competition “Challenge Jeunes Pousses” |
商业计划竞赛 |
| Community Service SKEMA Venture Factory - The Family |
SKEMA企业孵化器 |
| Market Research |
市场调研 |
| Employability & Career |
就业和职业 |
| Semester 2 第二学期 |
| Mandatory Courses |
必修课 |
| Advanced Strategy |
高级战略 |
| Negotiation Skills |
谈判技巧 |
| Entrepreneurial Finance |
创业金融 |
| Strategic Management of Innovation |
创新的战略管理 |
| Project Management |
项目管理 |
| Executive Strategic Consulting |
战略咨询 |
| Start-up Support |
初创企业支持 |
| Electives (Choose 2) |
选修课（选2门） |
| Launching an Innovative Venture in France |
在法国开班创新企业 |
| Web Marketing for New Ventures |
新企业的网络营销 |
| Intellectual Property |
知识产权 |
| Entrepreneurial Skills and Leadership |
创业技巧和领导力 |
| Social Entrepreneurship |
社交创业 |
| Employability & Career |
就业和职业 |
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