Skema商学院
MSc Strategic Event Management & Tourism Management
联系方式 赵老师
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
项目介绍
战略活动和会展以及旅游管理专业分为两个细分：战略会展活动管理和旅游管理。战略会展和活动管理以后从事会展、展会、演出、赛事、活动等职业；旅游管理细分毕业以后从事旅游目的地管理、旅游线路设计、旅游产品营销、度假村主题乐园管理等职业。项目地处尼斯，法国第二大旅游城市，学生可以有机会参加很多大型的国际会展和活动提升实践技能。 The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance. The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment. Strategic Events Management track It is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession. Strategic Tourism Management track It is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management. 就业方向 This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation. Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales. 课程详细 公共课
Event Management Track 会展和活动管理方向
Tourism Management Track 旅游管理方向
Electives 选修课 选2-4门
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
