Skema商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

项目介绍

SKEMA商学院的奢侈品和时尚管理专业是学校的最热门专业之一。项目专注于快速变化中的奢侈品和时尚行业，为学生提供最新的相关知识和技能。相对于生产管理方面的教学，项目的教学偏重于对于设计，时尚潮
流以及营销技巧的认知。项目的教授有着深厚的学术基础以及大量的实践经验，可以为学生提供最前沿的信息。毕业后学生可以在奢侈品和时尚行业从事市场营销、品牌管理、零售拓展、设计管理、采购管理等方面的职能。

The Luxury and Fashion Management MSc is international in its orientation, reflecting the industry itself: international manufacturing and distribution, cross-border ownership, and global branding and communications.

This MSc recognises that design, trend-recognition and marketing skills –rather than production/manufacturing skills– are what make today’s luxury and fashion firms successful. These skills are the skills related to new product development, marketing, strategic brand management and communications delivery.

Motivated students are educated in an individualised academic environment for success in the fast-moving world of fashion and luxury.

The programme’s objective is to enable students to achieve their career ambitions by:

• giving students regular access to experienced fashion and luxury specialists who have both strong academic skills and practical in-company experience;
• improving and expanding participating students’ career prospects by providing them with training in fashion and luxury management as well as understanding the issues in international trends and working across cultures;
• for those who may be working or studying outside the field of art, fashion and luxury, this programme will provide the opportunity for a change in career direction.

就业方向

The MSc Luxury & Fashion Management opens opportunities to pursue careers in a wide range of fashion and luxury fields. Whilst having a strong disciplinary base in international luxury brand management, its range is such that graduates will be able to work with specialists in other areas, getting involved in creative, marketing or finance positions. Graduates can go on to work in top level management, designing, sourcing, merchandising, budgeting, advertising, global luxury or fashion brand management as well as strategy. Graduates take on roles that are essentially strategic, analytical, marketing and planning. Recent graduates have been recruited around the globe into a wide range of fields by leading fashion or luxury institutions and multinational corporations such as DHV, Rodriguez, Dassault, LVMH, Baume & Mercier, Hermes, Jitrois, Caudalie, BETC Design, Gucci Group….

课程详细