项目介绍
SKEMA商学院的国际营销和商业拓展项目是一个非常完善的市场营销硕士项目。项目在3个不同的校区授课，每个校区有其特色的细分方向：
巴黎校区 专注于Brand Strategy and Communication 品牌战略和传播
里尔校区 专注于Retail and Digital Marketing 零售和数字营销
尼斯校区 专注于Entrepreneurship and Innovation 创业和创新
This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & crea?tivity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.
Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation. The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.
就业方向
By providing a well-rounded profile and a touch of differentiation, the MSc in International Marketing and Business Development opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing...
In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development.
Students have found jobs in a variety of areas: consumer goods (Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari), hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B (Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost & Sullivan, The Brand Nation)…
课程详细
公共课
| Semester 1 第一学期 |
| International Business Development |
国际商务拓展 |
| Strategic Brand Management |
战略品牌管理 |
| Marketing Research |
营销调研 |
| New Business Development: From Idea to Market |
新商业拓展：从想法到市场 |
| Employability and Career |
就业和职业 |
| Semester 2 第二学期 |
| Understanding Consumers & Markets |
了解消费者和市场 |
| Product Management & Operational Marketing |
产品管理和运营营销 |
| Business Development & Sales |
商业拓展和销售 |
| Employability and Career |
就业和职业 |
巴黎校区专业课程 - Brand Strategy and Communication
| Specialisation Core Courses 专业核心课程 |
| Integrated Marketing Communications |
整合营销传播 |
| Digital Product Management |
数字产品管理 |
| Strategic Planning |
战略计划 |
| Sustainable Marketing & Communication |
可持续营销和传播 |
| Semester 1 Electives 第一学期选修课 |
| B2B Marketing |
B2B 营销 |
| Persuasive Leadership in a Millennial World |
新时代具有说服力的领导力 |
| Graphic Design |
平面设计 |
| Research Writing |
研究写作 |
| Semester 2 Electives 第二学期选修课 |
| CRM |
客户关系管理 |
| Perfect Pitch |
完美的项目推荐 |
| Sales Challenge |
销售挑战 |
| Graphic Design |
平面设计 |
| Persuasive Leadership in a Millenial World |
新时代具有说服力的领导力 |
| SPSS |
SPSS 营销调研统计工具 |
里尔校区专业课程 - Retail and Digital Marketing Management
| Semester 1 第一学期 |
| Retail Strategy |
零售战略 |
| Buying Management |
购买管理 |
| Negotiation |
谈判 |
| Key Account Management |
大客户管理 |
| Category Management |
品类管理 |
| Managing in International Contexts |
国际背景下的管理 |
| Research Writing |
研究写作 |
| Semester 2 第二学期 |
| Digital Growth |
数字发展 |
| Mobile Marketing |
移动营销 |
| Omnichannel Strategy & Digitalisation of the Point of Sale |
跨渠道战略和销售点的数字化 |
| SEO & SEM & Content Management |
搜索引擎优化和搜索引擎管理 |
| Social Networks |
社交网络 |
| Community Management & Crisis Communication Mgt |
社区管理和危机传播管理 |
| Persuasive Leadership in a Millennial World |
新时代具有说服力的领导力 |
| Graphic Design |
平面设计 |
| Managing an Export Project |
管理出口项目 |
尼斯校区专业课程 - Entrepreneurship, Innovation & Business Development
| Semester 1 第一学期 |
| Using Lego® Serious Play® to Enhance Creativity |
用乐高游戏来提升创意 |
| Perfect Pitch |
完美的项目推荐 |
| Marketing & Innovation in the Video Games Market |
电子游戏市场的营销和创新 |
| Finance for Marketing & New Business Development |
营销和新商业拓展的融资 |
| Trends & Innovation in Luxury Markets |
奢侈品市场的趋势和创新 |
| Creative Marketing |
创新营销 |
| Auchan Challenge |
欧尚挑战 |
| Telecom Valley Challenge |
Telecom Valley挑战 |
| Graphic Design |
平面设计 |
| Company Project |
企业项目 |
| e-Commerce |
电子商务 |
| Research Methods |
研究方法 |
| Semester 2 第二学期 |
| Social network Marketing |
社交网络营销 |
| Using CRM with Salesforce.com |
Salesforce.com的客户关系管理 |
| Digital Growth |
数字发展 |
| Big Data and Analytics |
大数据和分析 |
| Trends, Innovation and Competition in the Perfume Business |
香水行业的趋势，创新和竞争 |
| Transformative Innovation |
创新转型 |
| Using SPSS |
SPSS营销调研统计软件 |
| Issues in International Economics and Geopolitics |
国际经济和地缘政治问题 |
| Excel for Business Developers |
Excel应用 |
| Company Project |
企业项目 |
| Auchan Challenge |
欧尚挑战 |
| Using PR and Events to Develop Business |
用公共关系和活动来拓展商业 |
| Eyeka Project |
Eyeka项目 |
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