MSc Info Communication Technology Business Management
申请材料
网申问题回答
护照首页扫描
电子版报名照
个人简历
大学成绩单
大学在读证明或学位证书
申请动机信（非必须）
推荐信（非必须）
雅思（非必须）
GMAT（非必须）
网申指导
|
|
|
项目名称
项目时长
项目文凭
授课语言
授课地点
项目学费
学历要求
笔试要求
语言要求
项目网站
|
信息传播技术商务管理
授课2年 + 半年实习
硕士 / 学校文凭 / 中国教育部认可
 占位
巴黎-埃夫里
6,000欧元/年 （2年）
法国以外国家获得的学士学位（大四在读生可以申请）
无
IELTS 6.0
链接 |
|
项目介绍
The "Information and Communication Technology Business Management" program is unique in providing students with integration skills in both the ICT sector and management. It is based on a distinctive competence of the faculty and of instructors in research, student education and executive education, in the field of marketing of ICT-based products and services, strategy of ICT industry companies, economics and regulation of the ICT industry, e-business and management information systems.
Participants acquire competences identified as crucial for high-technology companies in a converging and high velocity environment:
- how to assess the capabilities offered by technological systems from a marketing and financial point of view and design new business models and business plans;
- to make decisions taking into account the opportunities and constraints of public policies and regulations;
- to deal with the fierce market-led competitive environment of the ICT industry;
- to gain knowledge of the interactions between firms and other organisations in order to generate innovation, design new solutions and market them thanks to various cooperation modes, such as R&D agreements, strategic alliances, complementary product partnerships, or value-added reseller partnerships.
课程详细
| 1st Semester: Core Courses |
第一学期：公共课 |
| Accounting and Finance |
会计和金融 |
| Principles of Marketing Management |
市场营销管理原理 |
| Managerial Economics |
管理经济 |
| Strategic Management |
战略管理 |
| International Business Law |
国际商法 |
| Operations Management |
运营管理 |
| HR Management |
人力资源管理 |
| 2nd Semester: Advanced Courses |
第二学期：深入课程 |
| Management Techniques and HR Management |
管理技术和人力资源管理 |
| Managerial Finance |
管理金融 |
| Controlling |
管理控制 |
| Relational Database |
关系数据库 |
| Business Plan |
商业计划 |
| Aspects of Quality |
质量 |
| Communication in an International Setting |
国际背景下的沟通 |
| Macroeconomics for Finance |
金融学中的宏观经济 |
| Supply Chain Management |
供应链管理 |
| 3rd Semester: Specialisation Courses |
第二学期：专业课程 |
| Policy and Regulation of ICT in Europe |
欧洲ICT政策和法规 |
| Market Reseach Methodology |
市场调查方法 |
| Data Analysis |
数据分析 |
| Business Modelling and ICT |
商业建模和ICT |
| Platforms and Digital Ecosystems |
平台和数字生态圈 |
| Global Telecommunications |
国际电信 |
| Media and Convergence |
媒体 |
| Mobile Telecommunications Business Simulation |
移动通信商业模拟 |
| Advanced B2B Marketing in Telecommunications |
电信行业高级B2B营销 |
| CRM |
客户关系管理 |
| Innovation Project Management and Marketing |
创新项目管理和营销 |
| Management and Purchasing of ICT in Businesses |
商业中的ICT管理和采购 |
| ICT Systems and Service Adoption |
ICT系统和服务采用 |
| 4th Semester: Master Thesis and Internship |
第二学期：论文和实习 |
|